During my time at Liaison International, an educational consulting firm, I worked closely with account managers to develop compelling marketing materials for colleges and universities across the country. My role involved designing a variety of targeted assets, including personalized URL (PURL) and email banners, inquiry forms, and other branded visuals, all tailored to engage prospective students and support institutional marketing goals.

I collaborated with institutions such as Siena Heights University, University of South Alabama, University of Maryland, and Case Western Reserve University, among others, ensuring that each design aligned with their unique branding and messaging strategies. By creating visually engaging and strategic marketing collateral, I helped these institutions enhance their outreach efforts and strengthen connections with their target audiences.

This experience allowed me to refine my ability to translate institutional branding into effective digital and print materials, ensuring consistency, impact, and engagement across various recruitment campaigns.