During my time at Wellness, I regularly worked on e-commerce assets, including banner ads, below-the-fold imagery, email marketing, and product PDP videos. At the beginning of 2025, I designed a large-scale media buy campaign to advertise the WHIMZEES brand in collaboration with major retail partners, including Chewy, PetSmart, Petco, Amazon, and Pet Supplies Plus. Additional assets were also developed for advertising with Pandora.

The campaign buildout included:

• Six variations of banner ads, both static and animated, customized and tagged for individual retailers

• Informational meta ads to raise brand awareness

• Promotional meta ads and banners tailored for each retailer

In total, the buildout consisted of well over 400 assets. I've always enjoyed working on advertising buildouts like this, as I love the challenge of maintaining a consistent look and feel across various formats and dimensions.