At Wellness Pet Company, I was responsible for creating landing pages for each unique sub-brand featured on the main website. Since Wellness distributes its products through retailers rather than selling directly to consumers, my primary objective was to design pages that were both informative and engaging, effectively showcasing each brand’s value.
The brands I worked on included Bowl Boosters, Appetizing Entrees, WHIMZEES, Puppy Bites, and several others.
Webpage Layouts
Wellness® Bowl Boosters® Landing Page
For this landing page design, I focused on capturing the subbrand’s personality while highlighting the unique features of each product. To achieve this, I incorporated vibrant imagery of pets and their owners, along with high-resolution bowl images, giving customers a clear visual of what they’d be feeding their pets. This approach not only enhanced the user experience but also reinforced the brand’s commitment to quality and transparency.
Client: Wellness Pet Company
Year: September, 2023
Wellness® Puppy Bites Landing Page
Puppy Bites was such a fun brand to work with! Their crunchy treats come in playful shapes, and the packaging features bold, high-contrast colors with charming illustrated ingredients—elements I wanted to seamlessly incorporate into the design. My main focus was to highlight the unique health benefits these treats offer for pups. To achieve this, I created additional illustrations of key ingredients (salmon & flaxseed) in a style consistent with the packaging, experimenting with various layouts until I crafted a design that was both visually engaging and easy to digest. The final result maintains a vibrant color palette while preserving the youthful, energetic feel of the product.
*I was also working on/completed an e-commerce video for this product; however, I am unable to display it as it has not yet gone live on their site.
Client: Wellness Pet Company
Year: December, 2024
Wellness® WHIMZEES® Landing Page
For this landing page design, I focused on highlighting the key selling point of WHIMZEES products—the 4 Areas Vets Check Most—while also showcasing the product's unique shapes. To bring this vision to life, I combined bold, high-contrast colors, detailed renderings, and branded illustrations to create a layout that is not only informative and visually dynamic but also infused with the playful essence of the brand.
Client: Wellness Pet Company
Year: December, 2024
Wellness® Appetizing Entrees™
Appetizing Entrees is one of Wellness’s most colorful and playful brands, and I wanted to ensure its personality was fully captured in the landing page. It was important to me that not only was all essential information clearly presented, but that the design itself was fun and playful, incorporating the brand’s unique illustrations and visual elements.
Client: Wellness Pet Company
Year: July, 2024