At Wellness, I played a key role in developing training videos designed to educate our retailer partners and their employees. These videos provided in-depth insights into our product lines, highlighting their unique benefits to help retailers confidently guide customers in choosing the right pet nutrition solutions.

As the demand for digital content grew, we recognized an opportunity to extend these educational resources directly to consumers. In 2022, I led an initiative to adapt training videos for e-commerce platforms, transforming them into engaging, consumer-friendly content that provided valuable product information while shoppers browsed online.

Through this project, I helped bridge the gap between education and commerce, ensuring that both retail teams and pet owners had the knowledge they needed to make informed purchasing decisions.

Below are the video adaptions for Wellness Bowl Boosters, Complete Health and CORE.