Global Pet Expo and SuperZoo are the two largest pet-focused trade shows in the United States. Each year, Wellness sets up a booth with multiple monitors to showcase new products, video clips, and other relevant information to capture the attention of retailers and visitors.

During my time at Wellness, I was responsible for compiling all video content, including b-roll footage, recent photography, and other visually engaging assets created since the previous show. Additionally, I developed new video materials to announce product launches, packaging updates, and other important brand developments.

2024 was a significant year for Wellness, marked by the launch of new products and refreshed packaging. The company introduced updated packaging for the entire Old Mother Hubbard and WHIMZEES lines, along with a new product for each brand. Additionally, they launched a new wet cat food brand, Appetizing Entrées, as well as two new cat treats, Kittles and Lickables.

By the time the 2024 Global Pet Expo arrived, only limited product shoots had been conducted, restricting the available footage and photography for announcing these launches at the show. To address this, I created short, animation-based videos for each product, highlighting key selling points through a combination of renderings, brand illustrations, video, and photography wherever possible.

These projects were created using Adobe Illustrator, After Effects, and Premiere.

 *These videos were specifically designed for tradeshow monitors and, therefore, do not include audio.