In 2022, Wellness designed and unveiled new packaging to bring its WHIMZEES and Old Mother Hubbard brands under the Wellness master brand umbrella. Target, one of the largest retailers to carry these products, featured both fall and winter special edition items—consumer favorites.

To help shoppers easily recognize the updated packaging when selecting their pets' favorite treats, I created three short videos to announce and highlight the packaging changes, which were featured on their PDP pages.