Moco Studios was a handmade jewelry brand specializing in polymer clay earrings that launched in mid-2020 during the height of the lockdowns. The founder wanted the brand to feel elevated yet approachable, celebrating craftsmanship while staying light and playful. 

To capture that, I developed a brand identity centered on a neutral, earthy color palette that echoed the organic nature of the materials. The logo system drew inspiration from Moco’s signature motifs of vines and florals, weaving those natural shapes into a refined mark. Supporting elements, including secondary logos, patterns, and packaging, carried a minimalist aesthetic to ensure the brand translated seamlessly across print and digital platforms.

Beyond the core identity, I also created a full set of visual assets, from social media graphics and thank-you cards to product photography and image editing, all designed to build a cohesive, handcrafted feel that reflected the heart of the brand.