Stonecroft Inn is a small, country-style bed and breakfast that came under new ownership in August 2025. The new owners wanted to evolve the brand’s look and feel, shifting from the perception of a quaint B&B to something that reflects subtle luxury and the elevated experience they’re creating through upcoming property renovations.

My goal was to design a clean, refined visual identity that captures this transformation. In addition to the branding, I directed and produced new website photography to showcase the room updates, highlight the craftsmanship and care going into the renovations, and visually communicate the level of experience guests can expect.

The refreshed branding positions Stonecroft Inn not just as a cozy getaway, but as an emerging boutique hotel full of charm and character, with a long-term vision of becoming a premier New England wedding destination.