I partnered with Beacon Wellness’s creative team to develop assets for the launch of their new wellness line, Menoplus. This included a full PDP buildout for nine products designed to support women’s health through every stage of life. From the start, I wanted the digital experience to reflect the vibrant energy of the packaging. Women’s health products, especially those for perimenopause and menopause, are often presented in a way that feels overly clinical or unapproachable. Menoplus breaks that mold with bold, uplifting colors and friendly branding that make the products feel empowering and accessible.

To carry that same spirit online, I built clean, informative PDP layouts accented with color blocks pulled directly from the packaging. I incorporated warm photography, soft textures, and simple iconography to make the information easy to digest while keeping the tone optimistic and modern. The result is a digital presence that feels as approachable and refreshing as the products themselves.